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The Impulse Buyer
You decide fast, and mostly you're fine with that.
What it means to be The Impulse Buyer?
Speed is genuinely useful — you don't waste hours on small decisions, and you rarely suffer analysis paralysis. The cost shows up in the aggregate: it's not one bad purchase but a steady trickle of small ones nobody planned. The fix isn't self-control, which fails eventually. It's friction: a saved list, a 48-hour rule, cards removed from browsers.
Your move: add one deliberate delay between wanting and paying. Friction beats willpower.
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